Welcome back to The 94 Method.

Issue #12

Four sections. Four minutes. Every Sunday.

This week: a metric to consider, a cold water reset for your mornings, and a lesson from the dance world on who you're really competing with.

Let's get into it.

The Practice.

Cold Water Face Dip

Here's the practice. Every morning this week, before coffee, before your phone, before anything else. Fill a bowl with cold water. Dunk your face for 15 to 30 seconds. Or splash it if dunking isn't your thing.

That's it.

Cold exposure on the face can trigger the diving reflex, which can slow your heart rate and shift your nervous system toward a calmer state. It's a smaller, faster form of cold exposure that's doable right in your bathroom sink.

Most people reach for caffeine to wake up. This works differently. It doesn't stimulate you. It steadies you. You'll notice your breathing slow down almost immediately. Your shoulders drop. Your mind gets quiet for a second before the day's noise rushes in.

Try it for seven days straight. Same time each morning. Notice how the first few seconds feel sharp and unwelcome, and how fast that fades into something closer to relief.

Worth Knowing.

The Number That Might Matter More Than Your Weight.

A new metric to consider. It's not blood pressure. It's not cholesterol. It's not even weight. It's VO2 max, and it may be one of the strongest indicators of long-term health and longevity.

VO2 max measures how efficiently your body uses oxygen during hard effort. Think of it as your engine size. The higher the number, the more oxygen your heart, lungs, and muscles can process and put to work.

Here's why it matters so much. VO2 max isn't really measuring your lungs. It's measuring your whole system working together. Heart function, oxygen delivery, mitochondrial capacity, and muscle efficiency. When all of those improve, your VO2 max goes up. When any of them decline, so does the number. It's a proxy for how well your entire body is aging.

The good news is that VO2 max is trainable at almost any age and responds quickly. Zone 2 cardio builds the aerobic base. Short bursts of hard effort, the kind that leave you breathless for 30 to 90 seconds, push the ceiling higher. Combine both over a few months and you'll see real, measurable gains.

How to actually test yours

You don't need a lab to get a sense of where you stand. Here are a few ways to check, ranked from most to least precise.

Lab testing is the gold standard. Some hospitals, universities, and performance labs offer VO2 max testing on a treadmill or bike, pushed to near-max effort while wearing a mask that tracks your breath. It's the most accurate option, and it's worth doing once if you want a real baseline.

Fitness trackers are the easy middle ground. Most fitness watches and wearables now estimate VO2 max using heart rate data during exercise, combined with your age, weight, and pace. It won't be lab-precise, but it can still be useful for tracking trends over time. A rising trend is generally a good sign that your training is working.

Field tests are the free option. The Cooper test is a classic. Run as far as you can in 12 minutes, then plug your distance into a standard formula. Rough, but useful if you have nothing else.

Whichever method you use, the number itself matters less than the direction it's moving. Test it, train for a few months, test it again. That trend line tells you far more than any single reading.

The bigger point here isn't about chasing a number for its own sake. It's about what the number represents. Cardiorespiratory fitness is one of the health markers you can meaningfully influence through training. You can't change your genetics. You can change how many minutes a week you spend breathing hard.

That's the real takeaway. Move your body, and push it hard enough to breathe harder than usual on a regular basis. The payoff shows up in a number that is strongly associated with long-term health and longevity.

What’s Moving in Wellness.

P&G is buying Thorne for $3.8 billion. Thorne had been under private equity ownership with L Catterton since 2023, and the sale marks a big exit for that firm. It's the latest sign that big consumer companies see real money in premium, science-backed supplements.

Wearable makers are racing toward healthcare, not just fitness tracking. Whoop, Oura, Apple, and Garmin are pushing devices beyond recovery scores toward AI-powered health companions. Google's new Fitbit Air adds AFib alerts bundled with a health subscription.

Kellogg is pulling artificial dyes from Froot Loops and Apple Jacks a year early. The company moved up its original 2027 timeline, part of a broader "Make Eating Well Easy" push across its cereal lineup.

A new fitness competition showcase is bringing Hyrox, Xenom, and other rising formats under one roof. Korrect Fitness in Austin is hosting a first-of-its-kind showcase on August 14, letting members sample five fast-growing hybrid competition formats in one event. It's part of a bigger trend of gyms building around competitive racing formats, not just traditional classes.

Mindset Moment.

“I do not try to dance better than anyone else. I only try to dance better than myself.”

- Mikhail Baryshnikov

Baryshnikov spent his career being compared to legends, the greatest dancers in history. He could have spent every performance chasing someone else's shadow. Instead he picked a simpler target. Beat yesterday's version of himself.

That's a hard habit to build in a world built on comparison. Social media hands you a highlight reel of everyone else's best day, every single day. It's easy to measure your Tuesday against someone else's peak. But that's not a fair fight, and it's not the one that actually moves you forward.

The only version of you that matters is the one from last week. Last month. Last year. Did you move a little better? Recover a little smarter? Show up a little more for yourself?

What would change this week if you stopped measuring against everyone else and started measuring against who you were yesterday?

Move better. Feel better. Live better.

The 94 Method.

-SW